New Year PR resolutions

Happy New Year everyone!
Yes, it’s that time of the year again. We have been quite busy here at CHA, new office, new venture and new people (including me, Lise, hello!) and we are now back and ready to kick off the New Year!

This year I decided to think about my resolutions from a different angle, maybe it would work differently this time. What about my PR resolution? Sounds immediately more exciting, more challenging (than going back to the gym #fail)

This is what I came up with.
1. Get moving on your social media. If you haven’t done it yet, get started on your social media campaign. Twitter, Facebook, at least the basics. Social media has definitely changed the way we communicate, share, break the news and get noticed. Twitter is probably the place where you will get the worst stories… but also the best ones. And if you still haven’t done your first move on social media, well, make a move! Social media is a must-have that nobody can avoid, whether you like it or not.

2. Online visibility. Get your coverage out of the cupboard - online is the place to be. On your website, your blog, Twitter, Facebook page and many more. You’re doing a great job? Brag about it! How do you expect potential clients to appreciate what you’re doing if they can’t see it!

3. Think outside the box. Competition is tough, economy is bad, we all know it and it’s no breaking news. Don’t be scared to present a new idea, speak out loud and follow your instincts. If you have a good feeling about a new suggestion, don’t drop it just because it’s different. That’s what people like; the unusual, the unexpected. And whatever you have to do, be creative and do something that has not be done before (we hate copycats!)

4. Networking. One of the greatest communication tools is “word of mouth”. Simple, easy and free! Here. Face to face, online, via Twitter (back to resolution number 1! You see…) Engage with your peeps, recognize them, follow them, do not let them forget about you ( here we go again… right back to number 3)

5. Stay tuned. PR is a fast moving, busy environment - there is something new every day out there! Stand out from the crowd when it comes to relaying the information. Use it to be more inventive, to think differently and to be more reactive. It can only be a weakness not knowing what’s going on around you.

But if you feel like you need any help or any advice on social media, design, PR and how to boost your business, we are experts. So feel free to come and talk to us. In the meantime, Happy New Year!

@FrenchieVsLizie