A perfect example of this mutually beneficial system is our recent appointment of Kayleigh Grierson, who worked for us as part of her placement scheme at University, this experience has helped immeasurably as Kayleigh has been able to integrate seamlessly and really hit the ground running. You can read more about Kayleigh’s appointment here.
Currently, we have Edward Hill with us on work experience. Edd will be experiencing the various facets of the PR and Marketing business over the course of this week, here’s hoping we don’t put him off too much! As an introduction to copy writing and digital marketing we have asked Edd to write a guest blog for us, and we think he’s done a stellar job, focusing on the effects of marketing within the music industry:
While most of us are aware of the music business being one of the biggest industries in the world, the majority of us are clueless when it comes to how it actually works. Is it just that marketing, a good advertising campaign and a catchy tune is all you need?
The majority of the population in the U.K are very aware of music, with ‘high climbers,’ and ‘new entries,’ making it into the extremely competitive UKtop40. Usually the UKtop40 is dotted with artists like Cheryl Cole, Nicole Scherzinger, and Jason Derulo. While these stars make good music, it seems to be that they do not spend much time writing and crafting the lyrics and creating the songs themselves.
As these are some of the planet’s biggest artists music wise, we would expect them to take their time and fine tune each and every song themselves. The reality is, unfortunately, that it seems they don’t. However, there are many exceptions: bands like Coldplay and artists like Adele and Jack Johnson make us feel as though they have taken time over every song, they make us feel as though they are very much worth the advertising and publicity they seem to acquire.
Adele is a perfect example of this theory. Adele has recently come into her own and has been recognised as one of the planet’s best and most powerful songwriters of today after her second album, ’21,’ was such a great success. Adele does have complete creative control over her music and it seems she spends days and weeks over every lyric. Is the reason for her second album being such a success that we are so used to listening to modern ever changing pop music written about rock star lifestyles, and when someone like Adele comes along and writes songs about things that relate to our everyday lives we realise what a talent she has for both singing and song writing? Or is it that advertising can just sell and type of music to any type of person?
As lyrics are becoming less important is it that advertising and ‘studio magic’ can make any one name at the top of that all important list of top 40 songs and artists? Even if Adele is appreciated now, who’s to say she will remain in our memory as one of the best songwriters of the decade? Will her studios and managers be saying ‘we’ll find someone like you’?
However there is an argument to be heard that advertising in music is a powerful thing for many good reasons. Marketing and advertising are being used more and more to make sure more people know about an artist or a song all over the world, this is a brilliant thing as more people can buy songs that they have heard about and like. Also with advertising and marketing and PR being so strong it means more people can have the chance to maybe, live their dreams whether it be to be a chart topping artist or to just be employed by someone and earn a living doing something they like doing. Also if there is less pressure on an artist to be the best songwriter as well as the best singer or composer then there is more chance for jobs along the way, e.g. songwriters and composers. Overall, it can be said that advertising, marketing and PR are powerful tools in every industry.
As always we welcome comments and suggestions, please do get in touch if you want to discuss anything, even if it’s just about the weather!
CH&A Digital.
Posts
No comments:
Post a Comment